Matter Matcha to Open in New Cairo’s U Venues

Matter, Cairo’s matcha house that’s been quietly converting coffee loyalists, is set to open a new location inside BE INDIE’s flagship store at U Venues, New Cairo, with doors opening on December 6th.

Tucked into BE INDIE’s design-forward space, the new outpost brings Matter’s precise, matcha-led menu into a setting that blurs café culture with lifestyle retail. It’s a natural crossover for a brand built on ritual and intention, now expanding beyond Palm Hills and further into New Cairo’s growing food and retail scene.

One more place to sip green, linger longer, and rethink your caffeine order.