UAE-Founded CADO Raises $4.5 Million Pre-Seed to Scale Internationally
The new capital will support CADO’s expansion into the Saudi Arabian market, as well as its launch in New York.
UAE-founded startup CADO, which operates in the premium corporate gifting space, has raised $4.5 million in a pre-seed funding round led by Sanabil 500 and a German family office. Founded in 2019 by Leila Al Marashi, CADO has grown from a three-person team into a platform operating across the UAE, Saudi Arabia, Kuwait, and the United States. The platform combines creativity, technology and logistics to elevate corporate gifting with a personalised and efficient approach, with over 500 clients including Netflix, Cartier, and Gucci. The new capital will support CADO’s expansion into the Saudi Arabian market, where it plans to build an ecosystem connecting artisans, suppliers and corporate clients. It will also finance the company’s New York launch, marking its first major push into the Western market.
