Miami Band Marks Four Years On Yas Island With Ya Helwakom
Miami Band’s fourth consecutive summer on Yas Island lands with a new 'Ya Helwakom' video filmed across the island — party bus included.
On Yas Island, a bus pulls up with music spilling from open doors. Fans recognise Miami Band — back in Abu Dhabi for a fourth consecutive summer — as the chorus of 'Ya Helwakom' kicks in. This year's campaign centres on a new take on the Kuwaiti group's hit, with a video filmed across Yas Island's attractions. It follows a party bus weaving through the destination, where fleeting sightings of the band turn into impromptu sing-alongs. Rather than serving as a backdrop, the bus becomes the thread connecting this latest chapter with the group's four-year run on the island. Over those four summers, the collaboration has drawn on a mix of nostalgia, humour and shared Gulf pop culture, with Miami Band returning each year to soundtrack a new campaign. According to Yas Island, the group is the only celebrity act to have partnered with the destination for four consecutive summers. This year's instalment keeps the focus on 'Ya Helwakom', carrying the song — and the party bus — through Yas Island.
